The Easy-Bake Oven, updated and looking relatively modern, is making a big splash again. Stocked in all the chain stores, displayed prominently...looking like a real contender for the holiday shopping season. I certainly do remember this little oven from when I was a young child in the 1960's, with lots of ads heralding the new wave of cooking with a light bulb. There was a lot of buzz about this thing. And I only remember girls having one!
But, this isn't the 1960's. Hasbro, the maker of the Easy-Bake, obviously knows that. Yet, have they heard of the Food Network, complete with its share of male chefs? Or, all the cooking classes around the country that both boys and girls love to take? Or, the trend for more and more men to stay at home (or be unemployed) and be responsible for cooking for the family?
Still, check out the box the oven comes in. Not one boy anywhere to be found. None. The same is true for the Easy-Bake website. So, come on Hasbro, why the blind eye to all the boys who would love to cook up some tasty treats? All the boys who love their food? All the boys I know who see your ads and talk about wanting your product?
Readers: See any other products you'd like my take on? Email me.
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